Woman walks out of a local coffee shop with a smile and an iced coffee in hand.

Watershed supports independently owned businesses by providing a personal and friendly approach to buy, sell + lease commercial real estate in Upstate SC.

Meet Joey

Joey’s Greenville roots run deep. This is where he met his amazing wife and local boutique owner, Erin and where they’ve raised their three remarkable kids.

Watershed is built on the idea that commercial real estate doesn’t need to feel intimidating or unattainable. We’re from Greenville, South Carolina: a community brim with self-starters, entrepreneurs, and creatives—the bloodline of independently owned businesses. Our goal is to be a part of their journeys.

Your business is personal.

Your real estate journey should be personal too.

  • Individual photo of Will Shurtz, Owner of Methodical Coffee, looking off to the right and smiling wide.

    "Joseph has truly taken extra care to help shape our company to what it is today by the real estate he has shown us."

    Will Shurtz, Owner Methodical Coffee

  • "Joey helped us find the perfect, long-term spot for our shop. We can't thank him enough!"

    Caitlin Reese, Owner Given Boutique

  • “It all begins with an idea. Maybe you want to launch a business.”

    Owner Dapper Ink